It’s different now! The economics have changed. Open source and the cloud stack allow talented people with an idea to build a company for pocket change. No need to buy servers to create a development and test environment. Just rent space on AWS. Use temporary offshore resources to do QA. No need for salespeople. Put the product on the web and let the customer download. Use a freemium model to get users hooked. No need for brand investment. Debut at SXSW then tweet six times a day about your product. No need to spend months courting venture investors. You can build a company for what you spent last month on beer and Red Bull.
It makes for a great rap from the dais during the conference panel.
Unfortunately, it’s not true.

